THE BRIEF
Coco都可 is a bubble tea brand born in Taiwan in 1997. Since then, they have expended their footprints across asia, south pacific and north america. Back in 2019, they approach us with the creation of new offering, mixing coffee and fruit flavored beverage. Widening they product catalogue, this new offering aimed to convey a premium feeling and increase a sense of a lifestyle. We identify two approaches, the first one was to convey a perfect integration within Coco都可 family while the second direction allow me to get slightly further away from the main identity infusing a richer feeling.
Coco都可 is a bubble tea brand born in Taiwan in 1997. Since then, they have expended their footprints across asia, south pacific and north america. Back in 2019, they approach us with the creation of new offering, mixing coffee and fruit flavored beverage. Widening they product catalogue, this new offering aimed to convey a premium feeling and increase a sense of a lifestyle. We identify two approaches, the first one was to convey a perfect integration within Coco都可 family while the second direction allow me to get slightly further away from the main identity infusing a richer feeling.
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