Personal project designed in septembre 2020 during my free time.
I decided to work on the visual identity of the newly created youtube channel.
My brief focus the IP driven identity while avoiding a potential copyright claims from a WD company.
The aim was to highlight the good quality content provided by the media.
This channel offers battle report based on the warhammer 40k universe, a miniature wargame.
The following two concept direction have their own characteristic. The first direction focus on the cartoon spirit directly inspired by the current visual identity while infusing the competitive aspect of the game.
The second direction is based on the grim dark universe of warhammer 40K...
DESIGN CONCEPT 1
Horizontal and vertical lockup to ensure maximum visibilty for profile picture.
Thumbnail design for battle report & FAQ
DESIGN CONCEPT 2
The second approach is directly inspired from iconics artefacts from the warhammer universe. Such as Ghal Maraz or a crozius arcanum, the idea is to create a unique mace/hammer symbol of power and war.
Thumbnail design for battle report
Thank you for watching
(status of the proposal : YT channel keep their current identity for recognition reason)