Part of a global brand identity revamp for Fosun Fashion Group in 2021, I was in charge of defining the new international wordmark. A work of typographic adjustments lead to the design below.
Lanvin Group – the global luxury fashion group formerly known as Fosun Fashion Group – has officially unveiled its new brand identity that represents the Group’s intent to build a global portfolio of iconic luxury fashion brands. Labbrand has developed a strategic design solution communicating Lanvin Group’s commitment both to its heritage and to its determination to be an innovator in the global luxury market.
Lanvin Group – the global luxury fashion group formerly known as Fosun Fashion Group – has officially unveiled its new brand identity that represents the Group’s intent to build a global portfolio of iconic luxury fashion brands. Labbrand has developed a strategic design solution communicating Lanvin Group’s commitment both to its heritage and to its determination to be an innovator in the global luxury market.
