With the craft-maker, we work together to relook at his logo design (picture above). It is based on the first letter of his name and Family name "F.F." as well as being inspired by the viking rune "fehu". It has several meaning as wealth, energy, strength and many more...
In his sketch, he apply a shield inspired by the Old French Ecu to represent a middle-age origin and talking about the long history/heritage of the blacksmith art, all combine with modern shape and twist.
In his sketch, he apply a shield inspired by the Old French Ecu to represent a middle-age origin and talking about the long history/heritage of the blacksmith art, all combine with modern shape and twist.
To do so, I identified 2 directions to go with. The first one is more narrative and historically oriented. It is the story of a blacksmith, master of his craft-makers order. An order dedicated in high quality art and passionate about mastering
The second approach (the chosen direction) is directly inspired about the crafting process and the tonality of contrasts. All the energy deliver for crafting an elegant and delicate piece of art bended and hammered from steel and iron.
During the design process, the name of the blacksmith workshop had to change. From "Faire Forger" (make forged) it became "Forge Fulgur" (blacksmith shop fulgur).
The second approach (the chosen direction) is directly inspired about the crafting process and the tonality of contrasts. All the energy deliver for crafting an elegant and delicate piece of art bended and hammered from steel and iron.
During the design process, the name of the blacksmith workshop had to change. From "Faire Forger" (make forged) it became "Forge Fulgur" (blacksmith shop fulgur).
DIRECTION 1
DIRECTION 2 - CHOSEN DIRECTION
Color palette inspired by heat color use as a guid by blacksmith.
