WHAT'S UP BREW is a craft brewery located near Bordeaux, the wine capital of France.
This project aimed to create a visual identity and label design combining authenticity, regional product and friendly spirit.
To echo the brand name, the visual expression is build around the life gourmet bartender inviting you to discover his new recipe.
A warm atmosphere translating the spirit of the people behind the brand.
Concept creation phase
Typography exploration
Monogram
Label design exploration
Final illustration
