Current identity
Creative Route 1
The first direction is offering a new visual approach to Simu's identity. Anchoring the brand with a modern, steady and refreshing look. This concept aim to visually showcase the company industry.
Creative Route 2
The logotype is echoing Simu's offering. Each of the component are shaping the monogram, like Simu is providing a solution to any problematic.This direction is retaining the human and vivid personality of the current identity with a bright color palette and dynamic graphic pattern.
Creative Route 3
This direction is relooking at the current components of the identity while adjusting the proportion and giving space to express itself. The bright circle is an echo to Simu's product (motor) while the window is a projection of new opportunities coming ahead.
Status of the project : Unfortunately, the project could not be develop further.
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